How to Determine if Your Copywriter is Good
If you have the desire to use the internet to make some cash, you'll need a website. That site must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to write the text for your web site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. Here is how you will be able to know the difference.
Does the copywriter have his or her own site? Any copywriter who wants to create web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If they don't have a website of their own, how can they help you with your site? Look at the copy on their site too. If you notice lots of mistakes, this is a terrible sign.
Do you respond hire a professional copywriter favorably as you are reading the copy on the copywriter's website? This involves more than merely finding grammar and spelling mistakes. Do you have any sort of emotional reaction to the copy on the web site? Does the copy move you click to read to like him or her? Does it make you feel like click reference you want to find out more about the writer and keep on reading? Does it make you feel like you want to employ that copywriter right away? Does it make you want to run away? Does the copy make you angry? These are all extremely important responses and they require your attention.
Perform your background research on the copywriter. Try to look for reviews on online discussion boards and independent sites. It's not likely that you will come across any negative reviews on the writer's own site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the writer to provide a few references. See to it that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. Ask for additional samples than are available on the writer's web site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.